Social Media & the Culture of Connectivity

In this lecture, Professor José van Dijck reflects on how social media have become normalized in everyday life, and asks: what has become the meaning of social activities such as 'sharing', 'liking', 'following', and 'trending' in a world dominated by Facebook and Twitter? And what are the implications of the fact that large portions of everyday life are increasingly commercialized and engineered through social media? 


At the heart of the social media industry’s surge is the battle over information control: who owns the data generated by online social activities? The lecture addresses the question of user power in the ecosystem of connective media.