In 2014, Chinese e-commerce behemoth Alibaba became the world’s largest e-commerce platform with 307 million customers, bigger than Amazon and eBay combined, and the second largest internet company in the world, behind Google.
Alibaba's success in unlocking the potential of the Chinese consumer marketplace is largely due to the ‘guarantee’ it offers consumers via its Alipay payment service. Thanks to Alipay, the Alibaba conglomerate is not only a vigorous opponent of